As you all know this was the start of a beautiful era.
In the 1984 NBA Draft, was selected by the Chicago Bulls with the No. 3 overall pick.
This was after seeing Jordan perform a wonderful three years in North Carolina and co-captain and star of the Olympic basketball team in 1984 which as you all know picked up the gold medal.
Nike understood that this player would turn out to be something else and signed him up to create a line of and appearal.
Banned design - backlash or marketing trick
The Air Jordan I was designed by Peter Moore and marked a new era in design.
There has been multiple fakes of this shoe and also other brands made models where you could see lots of similarities with Air Jordan I.
The black/red model was banned by the NBA back in 1985 due to NBA color rules and this actually helped to create more publicity and interest for the shoes. Who knows, might have been a marketing trick from Nike.